Cahier II
The brand, a strategic asset
What the market retains about you.
Contents
- 01Introduction — An asset invisible on the balance sheet, decisive on the income statement
- 02The proof in the numbers — What twenty years of converging studies demonstrate
- 03The paradox — A proven asset, absent from the decision table
- 042026, the tipping point — When AI reshuffles the cards of differentiation
- 05The SME / mid-market specificity — No CMO: a single leader
- 06From brand to reputation — The virtuous circle GTM → Brand → Reputation
- 07Measure to decide — Escaping the vicious circle at SME scale
- 08Roadmap — Five moves to take back control
- 09Conclusion — The brand, the last territory of strategic will
Get this cahier as a PDF
Fill in the form and we'll email you the PDF right away.
It's on its way!
We've just emailed the document to .
Nothing after a few minutes? Have a look in your spam folder.
You're registered, but the email may take a little longer than usual — you can open the document directly:
Open the documentWe'll send the document to .
Self-diagnosis
A self-assessment that grounds our conversations
Assess your 5 PMF dimensions in 3 minutes to identify your quick wins.
Access the self-diagnostic questionnaire- 01You answer our online questionnaire (3 min).
- 02We analyze the data and compare it against our sector studies.
- 03You receive a first level of analysis and we discuss it in a 20-minute conversation.