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Cahier III

Reputation

What the market is prepared to do for you.

Contents

  1. 01"We are respected. And no one moves."
  2. 02What reputation means
  3. 03The missing variable: a reputation is measured by what it makes people do
  4. 04Recommendation: the reputation that sells in your place
  5. 05Applying: the reputation that recruits in your place
  6. 06Granting the benefit of the doubt: the reputation that protects you
  7. 07Brand or reputation: the disagreement your committee has never settled
  8. 08Making it objective, measuring, comparing
  9. 09What Reputation Gives Back
The cycle continuesCahier I — The Go-To-Market

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