PME Business Booster — Go-To-Market, Brand & Reputation Diagnostic in 10 days

GTM NEXUS 360® is the first 3-in-1 strategic diagnostic that analyzes Go-To-Market, brand positioning and reputation in order to identify the priority growth levers of a company, such as SMEs or mid-sized companies.

Our key differentiator lies in our integrated and rapid approach. Instead of three separate studies (Go-To-Market, Brand, and Reputation) that are never offered comprehensively, coordinated together, and in any case, often never even implemented, we take a holistic approach in a single, comprehensive, and comparative analysis. Furthermore, our use of AI allows us to deliver an in-depth diagnosis in a record time of 10 days—a timeframe unattainable by traditional methods—all at a cost that remains competitive for SMEs and mid-sized companies.

Yes. Our methodology is designed for efficiency. By focusing on public data and using proprietary AI-powered models, we quickly identify critical gaps and opportunities. The deliverable isn't a general report, but a quick-win action plan and concrete strategic recommendations for the next 90 days, validated with you during the activation workshop.

By default, we rely on 100% publicly available data (social media, customer reviews, press, competitor websites, etc.), collected and aggregated using AI. All scores and other metrics are delivered with a minimum statistical confidence score of 95%. Each analysis is then validated and enhanced by the expert eye of our senior consultants. This approach guarantees an objective and comprehensive view of your external perception. For even more detailed analysis, you have the option to integrate your private data (CRM, internal surveys) under a confidentiality agreement.

The process is simple and structured. It all starts with a 30-minute discovery meeting to assess your needs. Once the scope is validated, we launch the 10-day diagnostic phase. We keep you informed with a progress review on day 3. On day 10, we deliver the final deliverables and organize an activation workshop to help your teams adopt and prioritize your action plan.

Diagnosis and analysis are a starting point. If you wish, our optional subscription packages allow you to measure progress and ensure continuous monitoring. They include semi-annual refreshers of the analysis, data, and KPIs, along with a workshop for adjustments, and industry monitoring to keep you at the forefront of the field. This ensures alignment and measures the long-term impact of your actions. You can also complement this approach with a few days of consulting, focusing on a more clearly defined and precise mission.

Yes, the GTM NEXUS 360® offering is designed to adapt to all three models. The Go-To-Market, Brand, and Reputation pillars are universal, even if the channels and metrics may differ. Our methodology takes these specificities into account and adapts the analysis to your customer ecosystem.

Both packages include our 3-in-1 diagnostic tool, but the Mid-Sized Company Package offers a more in-depth analysis, with more data related to brand awareness. The activation workshop is often longer (half a day vs. 2 hours) to manage the complexity of a larger organization; and is often followed by a second presentation to the Executive Committee with its own executive summary.

Internationally operating SMEs may need to activate studies and analyses by geography, or to measure specific competitors as a supplement. These different elements can be activated via options.

The rates are calibrated to adapt to the size of your structure.