ETI Business Booster
SMEs & mid-market: align your leadership team, accelerate your growth.
The 3-in-1 diagnosis — Go-To-Market, brand and reputation — in its most complete form: measured, benchmarked, then presented to your executive committee to decide together, on objective foundations.
Full diagnosis · 10 daysWho it's for
Built for organizations of more than 30 people
SMEs & mid-market
From 30 to 2,500 employees, with growth to structure.
Leadership committees
Several voices, one direction to converge on.
Executive management
A strategic decision to objectify and share.
Organizations on a plateau
A proven model, but growth that is hitting a ceiling.
The situation
When the leadership team doesn't speak with one voice
Diverging readings
Each function describes the company's value in its own words.
A blurry positioning
The market receives several companies where it should read only one.
A reputation you don't control
You have no grip on the image circulating about you.
Budgets with no leverage
You invest more, without any acceleration in sales.
Misaligned metrics
Impossible to arbitrate calmly between functions.
The method
The GTM Nexus 360® method, in its most complete form
- 01
Framing · 1 d
A workshop to share the challenges and frame the scope of the diagnosis.
- 02
3-in-1 diagnosis · 10 d
Complete 19/19 model: your gaps across the three levers, measured and benchmarked against named competitors.
- 03
Angle calibration
Up to 2 interim checkpoints to validate the findings and scenarios with you.
- 04
Readout & exec committee
Leadership readout (1 h), then an exec-committee session to align the team.
What you get
Objective deliverables, ready to decide on
N1 · N2 · N3 reports
From executive summary to the full report — up to 74 indicators.
Competitive benchmark
Named competitors and sector profile, measured and compared.
F1 / F2 / F3 triptych
The declared ↔ observed table and the analytical mapping (Models 4 & 5).
On-demand specific reports
Sales book, communication plan or action plan, per the chosen angle.
All included
What's included
- Strategic framing workshop
- Full 3-in-1 diagnosis (19/19 model)
- Competitive benchmark · named competitors
- Up to 2 angle-calibration checkpoints + scenarios
- Leadership readout + exec-committee session
- Follow-up at 30 / 60 / 90 days
Pricing
An investment that matches the stakes
Indicative price for the ETI offer — adjusted to scope. Available options: internal / external panels, additional country.
- Full 3-in-1 diagnosis in 10 days
- Complete measurement model (19/19)
- N1 · N2 · N3 reports
- Up to 2 calibration checkpoints + scenarios
- Exec / management committee session
- Follow-up at 30 / 60 / 90 days
Why it works
Why mid-market companies choose this approach
Align through measurement
An objective baseline each function can own — the rational becomes the stepping stone to the emotional.
A systemic view
Go-To-Market, brand and reputation handled as one coherent whole.
Support at the top
The readout engages the whole committee, not just the CEO.
25 years of experience
Ex-Gartner and former Managing Director France of RepTrak.
Let's take action
Make your leadership team speak with one voice.
A complete 3-in-1 diagnosis, presented to your committee, delivered in 10 days and immediately actionable.