Go-To-Market, brand and reputation consulting for SMEs and mid-sized companies. Reveal your blind spots and accelerate your growth — through measurement, not intuition.https://pmestrategiesbusiness.com/enhttps://pmestrategiesbusiness.com/en/article/on-ne-manage-bien-un-business-que-si-on-le-mesure/https://pmestrategiesbusiness.com/en/article/on-ne-manage-bien-un-business-que-si-on-le-mesure/The analyse – decide – implement – measure – correct loop structures your accounts, your production, your quality. Yet it deserts the one domain where it pays the most: the strategic upstream.Mon, 05 Oct 2026 06:00:00 GMTTribuneOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/transmission-pme-eti-trois-murs/https://pmestrategiesbusiness.com/en/article/transmission-pme-eti-trois-murs/By 2030, 58,000 SMEs and 1,200 mid-sized companies will be looking for a buyer. France records only 37,000 business transfers a year. The gap is not a tax issue: it lies in three intangible assets — go-to-market, brand and reputation.Mon, 21 Sep 2026 06:00:00 GMTInsightsOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/la-strategie-na-jamais-ete-un-luxe/https://pmestrategiesbusiness.com/en/article/la-strategie-na-jamais-ete-un-luxe/I spent my career equipping large companies. Today I am putting the same method within reach of SMEs and mid-market companies.Wed, 29 Jul 2026 06:00:00 GMTTribuneOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/pme-la-raison-d-etre-n-est-plus-un-luxe/https://pmestrategiesbusiness.com/en/article/pme-la-raison-d-etre-n-est-plus-un-luxe/A 2026 sector analysis puts a figure on it: +10.5 points of performance, and a first French cohort that edges past the German Mittelstand.Mon, 08 Jun 2026 06:00:00 GMTInsightsOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/mon-produit-est-excellent-pourquoi-ca-ne-decolle-pas/https://pmestrategiesbusiness.com/en/article/mon-produit-est-excellent-pourquoi-ca-ne-decolle-pas/This is the question executives ask me, almost word for word, at the end of every engagement. The product delivers on its promise. Clients are happy—and they say so. And yet, growth…Tue, 02 Jun 2026 06:00:00 GMTGo To MarketOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/ce-que-je-n-ai-pas-eu-le-temps-de-dire-a-challenges/https://pmestrategiesbusiness.com/en/article/ce-que-je-n-ai-pas-eu-le-temps-de-dire-a-challenges/Last week, Challenges published an interview where I laid out the GTM NEXUS 360® approach on the show Au cœur de l'éco. Press format being what it is, some ideas were condensed.Mon, 11 May 2026 06:00:00 GMTGo To MarketOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/pourquoi-les-comportements-de-soutien-determinent-la-croissance/https://pmestrategiesbusiness.com/en/article/pourquoi-les-comportements-de-soutien-determinent-la-croissance/The mechanisms that trigger stakeholder support behaviors toward a company constitute a complex set of psychological, cognitive, and emotional processes that are directly linked to…Mon, 09 Mar 2026 06:00:00 GMTImage & PerceptionOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/alignement-management-pme-eti-3-3/https://pmestrategiesbusiness.com/en/article/alignement-management-pme-eti-3-3/The concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#3/3)Sun, 01 Mar 2026 06:00:00 GMTInsightsOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/alignement-strategique-entreprise/https://pmestrategiesbusiness.com/en/article/alignement-strategique-entreprise/The concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#2/3)Sun, 01 Feb 2026 06:00:00 GMTInsightsOlivier Forlinihttps://pmestrategiesbusiness.com/en/article/alignement-strategique-entreprise-1/https://pmestrategiesbusiness.com/en/article/alignement-strategique-entreprise-1/Introduction to the concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#1/3)Thu, 15 Jan 2026 06:00:00 GMTInsightsOlivier Forlini